as demographics. because they couldn't see what made people different. today, retailers from the us to japan are using analytics to find insights in social chatter, reviews and sales transactions. helping some companies increase online revenue up to 50% by offering customers an experience as unique as they are. that's what i'm working on. i'm an ibmer. let's build a smarter planet. vestors like youe : 1-800-345-20 >> schieffer: some of our stations are leaving us now, but for most of you we'll be right back with more on this story. stay with us. ,,,,,,,,,, >> the nation is in mourning, following friday's profound tragedy in which 20 innocent connecticut sc the captioning on this program is provided as an independent service of captionmax, which is solely responsible for the accurate and complete transcription of program content. cbs, its parent and affiliated companies, and their respective agents and divisions, are not responsible for the accuracy, or completeness of any transcription, or for any errors accuracy, or completeness of any transcription, or for any errors in transcription. clo